In this episode of the Expanding Local Podcast, Ryan Fenn—CEO of CHIIRP—shares how home service businesses can convert more leads with effective text messaging, follow-up strategies, and a balanced blend of automation and human interaction. Hosted by Will Troup, the conversation covers marketing authenticity, nurturing customer relationships, tracking business metrics, and integrating tools like direct mail and voicemail into your customer service framework. Learn how entrepreneurial mindset and personal health impact business growth, and discover real-world tips for staying relevant in a competitive market.